-
1 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
2 Werbemittel
Werbemittel npl MEDIA, V&M advertising medium* * *npl <Medien, V&M> advertising medium* * *Werbemittel
advertising medium (devices), medium [for advertising], vehicle for advertising, (pl.) advertising media, (Geldmittel) advertising appropriation (US);
• bewegliches Werbemittel rotaire;
• provisionsfähige Werbemittel commissionable media;
• Werbemittel als Verkaufshilfe dealer aids. -
3 Werbewirksamkeit
Werbewirksamkeit f V&M advertising effectiveness* * *f <V&M> advertising effectiveness* * *Werbewirksamkeit
advertising effectiveness (efficiency);
• Werbewirksamkeitsanalyse advertising-effectiveness survey, audience measurement;
• Werbewirksamkeitstest (Anzeige) association test;
• Werbewirkung advertising effectiveness, attention value, publicity effect;
• eigene Werbewirkung (Ware) self-appeal;
• kumulierte Werbewirkung accumulated advertising effectiveness;
• Werbewirtschaft advertising industry;
• Werbewoche propaganda week;
• Werbewoche eines Geschäfts shopping week;
• Werbezeichner advertising artist (cartoonist), advertising designer;
• Werbezeichnung advertising design (drawing);
• käufliche Werbezeit (Rundfunk) advertising time;
• Werbezeiten (Rundfunk) availabilities;
• Werbezeitschrift advertising publication;
• Werbezensur advertising censorship;
• Werbeziel advertising purpose;
• Werbezuschuss des Herstellers advertising allowance;
• Werbezwecke promotions;
• zu Werbezwecken for advertising purposes;
• seinen Werbezweck konkret ansprechen to detail one’s advertising object. -
4 Anzeigenabruf
Anzeigenabruf
release;
• Anzeigenabschluss [advertising] contract;
• Anzeigenabteilung advertisement (Br.) (advertising, US) department;
• Anzeigenabwicklung (Werbung) advertising coordination;
• Anzeigenagentur advertising agency;
• Anzeigenakquisiteur [advertisement] canvasser, advertising agent (solicitor, US), adman (US);
• Anzeigenannahme[stelle] advertising agency, publicity bureau;
• im redaktionellen Teil enthaltener Anzeigenappell copy appeal;
• geringes Anzeigenaufkommen low advertising;
• Anzeigenauftrag advertisement (space, US coll.) order, order for advertising, advertising contract;
• zu einem bestimmten Zeitpunkt abberufener Anzeigenauftrag wait order;
• Anzeigenbeleg voucher copy;
• Anzeigenbelegung space buying (US coll.);
• Anzeigenblatt advertiser, advertising paper, newspaper having many advertisements, admag (US coll.), (Amtsblatt) gazette;
• Anzeigenblatt der Wirtschaft industrial advertiser;
• Anzeigenbüro advertising (advertisement, Br.) office. -
5 Werbeträger
Werbeträger m 1. MEDIA advertising medium, advertising vehicle; 2. V&M sponsor* * *m 1. < Medien> advertising medium, advertising vehicle; 2. <V&M> sponsor* * *Werbeträger
[advertising] medium, medium (vehicle) for advertising, advertising (advertisement) vehicle, (pl.) communication media;
• überregionale Werbeträger national media (US);
• Werbeträger für die Verbrauchswerbung consumer advertising medium;
• Anzeigen bei verschiedenen Werbeträgern unterbringen to place advertisements in various media;
• Werbeträgeranalyse media analysis;
• Werbeträgerauswahl selection of media;
• Werbeträgerbewertung media evaluation;
• Werbeträgerforschung media survey (research). -
6 Werbeetat
Werbeetat m V&M advertising budget* * *m <V&M> advertising budget* * *Werbeetat
advertising[-expense] budget, (Werbeagentur) account;
• aufgeschlüsselter Werbeetat mechanical budget (US);
• bewilligter (genehmigter) Werbeetat appropriation for advertising, advertising budget (appropriation, US);
• Werbeetat aufteilen to assign advertising expenditure;
• Werbeetat verantwortlich bearbeiten (Agentur) to handle an account;
• Werbeetat gekürzt haben to be down in advertising;
• Werbeetatplan allocation draft. -
7 Reklamefläche
-
8 werbewirksam
Adj.: werbewirksam sein Slogan, Anzeige: be effective (as advertising), put one’s message across (effectively)* * *gimmicky* * *wẹr|be|wirk|samadjeffective (for advertising purposes)der Skandal erwies sich als äußerst werbewirksam — the scandal proved to be excellent publicity or proved to have excellent publicity value
* * *wer·be·wirk·samadj promotionally effective* * *werbewirksam adj:werbewirksam sein Slogan, Anzeige: be effective (as advertising), put one’s message across (effectively) -
9 Werbezweck
der Werbezweckadvertising purpose* * *Wer·be·zweckm meist pl advertising purposefür \Werbezwecke [o zu \Werbezwecken] for advertising purposes -
10 Plakat
n; -(e)s, -e poster; aus Pappe: placard; Plakate kleben put up posters; Plakate ankleben verboten stick (Am. post) no bills* * *das Plakatposter; placard; bill* * *Pla|kat [pla'kaːt]nt -(e)s, -e(an Litfaßsäulen etc) poster, bill; (aus Pappe) placard* * *das1) (a poster used for advertising.) bill2) (a notice printed on eg wood or cardboard and carried, hung etc, in a public place: The protesters were carrying placards denouncing the government's policy.) placard3) (a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) poster* * *Pla·kat<-[e]s, -e>[plaˈka:t]nt poster* * *das; Plakat[e]s, Plakate poster* * *Plakate kleben put up posters;Plakate ankleben verboten stick (US post) no bills* * *das; Plakat[e]s, Plakate poster‘Plakate ankleben verboten’ — ‘post no bills’
* * *-e n.bill (US) n.placard n.poster (UK) n. -
11 plakat
n; -(e)s, -e poster; aus Pappe: placard; Plakate kleben put up posters; Plakate ankleben verboten stick (Am. post) no bills* * *das Plakatposter; placard; bill* * *Pla|kat [pla'kaːt]nt -(e)s, -e(an Litfaßsäulen etc) poster, bill; (aus Pappe) placard* * *das1) (a poster used for advertising.) bill2) (a notice printed on eg wood or cardboard and carried, hung etc, in a public place: The protesters were carrying placards denouncing the government's policy.) placard3) (a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) poster* * *Pla·kat<-[e]s, -e>[plaˈka:t]nt poster* * *das; Plakat[e]s, Plakate poster* * *…plakat n im subst:Filmplakat film (US movie) poster;Ausstellungsplakat exhibition poster;Kunstplakat art poster* * *das; Plakat[e]s, Plakate poster‘Plakate ankleben verboten’ — ‘post no bills’
* * *-e n.bill (US) n.placard n.poster (UK) n. -
12 Werbezwecke
Pl.: für Werbezwecke for advertising purposes* * *Werbezwecke pl:für Werbezwecke for advertising purposes -
13 Anzeigenauftrag
Anzeigenauftrag
advertisement (space, US coll.) order, order for advertising, advertising contract -
14 Reklamekosten
Reklamekosten
advertising expenditure (cost, outlay), costs for advertising -
15 bewilligter Reklamefonds
bewilligter Reklamefonds
appropriation for advertising, advertising appropriationBusiness german-english dictionary > bewilligter Reklamefonds
-
16 bewilligter (genehmigter) Werbeetat
bewilligter (genehmigter) Werbeetat
appropriation for advertising, advertising budget (appropriation, US)Business german-english dictionary > bewilligter (genehmigter) Werbeetat
-
17 Werbezweck
Wer·be·zweck madvertising purpose;für \Werbezwecke [o zu \Werbezwecken] for advertising purposes -
18 Anzeigengrundpreis
Anzeigengrundpreis m V&M basic rate for advertising* * *m <V&M> basic rate* * *Anzeigengrundpreis
open (basic) rate, open time rate (US) -
19 zu Werbezwecken
zu Werbezwecken
for advertising purposes -
20 Werbung
f1. advertising, publicity; die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising); eine ( gute) Werbung für fig. good publicity for, a good advertisement for2. neuer Kunden etc.: winning, attracting3. die Werbung um eine Frau courtship* * *die Werbung(Liebeswerben) courtship;(Reklame) advertising; advertisement; publicity* * *Wẹr|bung ['vɛrbʊŋ]f -, -en (ESP COMM)advertising; (= Werbeabteilung) publicity department; (POL = Propaganda) pre-election publicity; (von Kunden, Stimmen) winning, attracting; (von Mitgliedern, Soldaten etc) recruitment, recruiting; (um Mädchen) courting (um of)* * *2) (a TV or radio advertisement: I enjoyed the play but the commercials irritated me.) commerce3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promotion4) (advertising: There is a lot of publicity about the dangers of smoking.) publicity5) (an old word for a formal request, eg a proposal of marriage to a lady.) suit* * *Wer·bung<->1. (Reklame) advertisementdirekte/indirekte \Werbung direct/indirect advertisingirreführende \Werbung misleading advertisingvergleichende \Werbung comparative [or discriminatory] advertising3. (Branche) advertising* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *Werbung f1. advertising, publicity;die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising);eine (gute) Werbung für fig good publicity for, a good advertisement for2. neuer Kunden etc: winning, attracting3.die Werbung um eine Frau courtship* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *-en f.advertising n.courtship n.publicity n.recruitment n.
См. также в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
Advertising postcard — An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in… … Wikipedia
Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… … Wikipedia
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… … Wikipedia
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
